Low price sensitivity implies that customers are not significantly influenced by changes in the product's price. This could mean that the product is unique, high-quality, or has few substitutes available. It could also suggest that the customers highly value the product or are loyal to the brand. This situation can be advantageous for the business as it may allow for higher profit margins.
How do you take your product management to the next level? Due to popular demand, we've expanded our...
Download template