Netflix's loss of subscribers could have significant implications on its market share. The company has identified widespread account sharing and increased competition as the main reasons behind its subscriber loss. With 100 million households using its service without paying, Netflix could potentially lose a significant portion of its market share. Additionally, the rise of rival streaming services, such as Disney+, which has grown from zero to 138 million subscribers, poses a significant threat to Netflix's market share. The company is taking steps to address these issues, such as trialing a system to make users pay for additional households and considering an ad-supported tier to convert non-paying viewers into monetizable customers.
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