Not differentiating in underserved areas can lead to missed opportunities for growth and expansion. It can also result in a lack of competitive advantage, as you may not be able to offer unique value propositions that set you apart from competitors. Furthermore, it can lead to a lack of engagement with potential customers in these areas, which can limit your market reach and potential for revenue generation.
What’s the best way to turn business challenges into strategic opportunities? With a structured case...
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