Not knowing who your top competitors are can have several implications. It can lead to a lack of strategic direction, as you may not be aware of the competitive landscape and the strategies that other businesses are using. This can result in missed opportunities and potential threats. It can also hinder your ability to differentiate your business from others, which is crucial for attracting and retaining customers. Furthermore, it can prevent you from learning from your competitors' successes and failures, which can provide valuable insights for improving your own business.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
View summary