The difference in ad revenue per user for different platforms implies that the cost-effectiveness and return on investment (ROI) for advertisers can vary significantly across platforms. Advertisers may get more value for their money on platforms with higher ad revenue per user, such as Facebook and Instagram, compared to platforms like TikTok. This could influence where advertisers choose to allocate their ad spend. Additionally, platforms with higher ad revenue per user may be able to invest more in improving their services, attracting more users and advertisers, and further increasing their ad revenue.
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