The Experience Economy implies that businesses should focus on creating memorable events for their customers, and that memory itself becomes the product. This means that businesses need to shift their focus from selling products and services to selling experiences. In the context of marketing, this could mean creating marketing campaigns that are more interactive and engaging, and that create a lasting impression on the customer. It could also mean using storytelling and other techniques to create a more immersive experience for the customer.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
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