The Purple Cow approach implies that small businesses need to be remarkable to stand out in an overcrowded marketplace. This means they need to offer something unique, exciting, and different from the typical offerings (Brown Cow) in their industry. By doing so, they can attract more attention and potentially gain more customers. This approach challenges the traditional 5 Ps of marketing and encourages businesses to innovate and be creative in their marketing strategies.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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