Designing products and services both involve problem-solving, but they differ in several ways. Products are tangible and their design focuses on the physical interaction between the user and the product. Services, on the other hand, are intangible and their design focuses on the user's experience throughout the service process. This includes the user's interaction with service personnel, systems, and other service users. Additionally, service design often involves designing systems and processes behind the scenes that enable the service to be delivered effectively.
The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he ha...
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