The key elements of a successful blue ocean strategy include creating a new, uncontested market space (the blue ocean) that makes the competition irrelevant. This involves focusing on innovation that creates a whole new market, rather than fighting for incremental competitive advantage and market share in the overcrowded and cutthroat red ocean. This approach allows for sustainable, profitable growth.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
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