Frederick Herzberg's Two Factor theory, as presented in 'How Will You Measure Your Life', suggests that there are two sets of factors that influence motivation at work: Hygiene Factors and Motivators. Hygiene Factors, such as compensation, status, job security, and work conditions, are necessary to prevent dissatisfaction. However, they do not contribute to long-term satisfaction or motivation. On the other hand, Motivators, like challenging work, recognition, responsibility, and personal growth, lead to job fulfillment and are highly correlated with financial rewards. The theory emphasizes finding a career that not only satisfies key hygiene factors but also has true motivators for long-term satisfaction and success.
Management theories not only can be applied to our careers, but also personal lives. Think of them a...
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