The key takeaways from the book Zag for someone in business wanting to succeed are the four unique elements of the brand marketing model: Focus, Difference, Trend, and Communications. The book emphasizes the importance of these elements in successful branding and marketing. It also highlights the effectiveness of using pictures and illustrations to convey points in an easy-to-understand manner.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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