Demographic data in market research has several limitations. First, it may not provide a complete picture of the customer's needs and preferences as it only focuses on general characteristics such as age, income, and family status. Second, demographic data can be static and may not reflect changes in behavior or preferences over time. Third, it may not account for cultural, social, or personal factors that influence consumer behavior. Lastly, relying solely on demographic data can lead to stereotyping, which can limit the ability to reach potential customers.
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