The main components of Kotler's Matrix are the four quadrants that represent different pricing strategies: Premium Pricing, High Value, Good Value, and Overpriced. Each quadrant is determined by the intersection of two dimensions: price and quality. Products are plotted on this matrix based on their perceived value (quality) and their price, allowing companies to assess their product positioning and pricing strategy.
Need to improve your product pricing to maximize your profit margin? This Pricing Strategies Toolbox...
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