Not having a clear brand vision can lead to a lack of direction and focus for your business. It can result in inconsistent messaging and branding, which can confuse customers and potentially lead to a loss of trust or interest. It can also make it difficult to set and achieve long-term goals, and can hinder your ability to make strategic decisions. Without a clear vision, it's also harder to differentiate yourself from competitors.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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