The future trends for online ad spending could potentially see a continued increase in costs, as seen with the rise in the average starting cost of 1000 impressions for a Facebook ad from 2019 to 2021. The growth of platforms like TikTok could also influence trends, as they continue to increase their ad sales. The comparison of revenue per user between platforms like TikTok, Twitter, YouTube, and Facebook and Instagram could also indicate a trend towards platforms that generate more revenue per user.
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