The financial strategies of Uber and Lyft, which involve spending on driver subsidies and promotional discounts for riders, could potentially impact their drivers in several ways. On one hand, these strategies could lead to increased earnings for drivers due to the subsidies. On the other hand, the companies' focus on gaining market share and becoming cash-flow positive could lead to changes in their business models that may not necessarily favor the drivers. For instance, they might reduce driver subsidies or increase the commission they take from drivers' earnings in order to improve their financial performance.
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