The potential outcomes of a portfolio analysis using the Market Attractiveness Framework can include insights into market size, growth rate, institutional contexts, competition, and cultural and economic distance. This analysis can help redefine the strategy around your venture's compelling story, examine the current position, define vision, and map out an effective direction. It can also help demonstrate the competitive position in relation to customers, products, and channels, define your strategy, and explain the measures that can be taken to drive improvements.
Use our compilation of commonly used Consulting Frameworks to better structure your analysis and com...
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