Not understanding the customer's business can lead to several pitfalls. It can result in offering a product or service that does not meet the customer's needs, which can lead to lost sales opportunities. It can also make the salesperson appear unprofessional and underprepared, which can damage the relationship with the customer. Furthermore, it can lead to a lack of trust and credibility, which are crucial for successful sales.
People will only do business with others once they know them, like them, and trust them. They will b...
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