Creativity involves several psychological aspects. It requires cognitive processes to generate new ideas or concepts, or new associations between existing ideas or concepts. It involves divergent thinking, which is the ability to come up with many responses to a single question or problem. Creativity also involves risk-taking and the ability to tolerate ambiguity. It is also associated with intrinsic motivation, which is the desire to work on something because it's interesting, exciting or personally challenging.
Anyone can be creative. That's the message this book drives home by showing that creativity is an in...
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