The transition from a red ocean to a blue ocean strategy involves a systematic approach based on principles that create a significant leap in value, making competitors irrelevant. This approach is comprehensive, easy to learn, and implementable for both new start-ups and existing businesses that want to push boundaries within their industry. The blue ocean strategy provides a clear four-step process to help redesign the market.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
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