The three strategy positions of the Blue Ocean Strategy are value, profit, and people. These positions are aligned to create value innovation, a process where a company introduces new technologies designed to achieve both product differentiation and low costs. This approach is more effective than merely pursuing innovation for its own sake. By creating demand, rather than competing for limited demand, companies can stop fighting a fight they have little chance of winning.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
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