Businesses might face several challenges when trying to overcome the Cold Start Problem. One of the main challenges is identifying and establishing a suitable atomic network. This network needs to be small enough to manage but also have the potential for growth. Another challenge is ensuring that the product or service is perfected within this smaller network before attempting to expand. Businesses also need to be patient, as building up a network takes time. Lastly, there can be logistical challenges, such as those faced by Uber in pinpointing specific high-demand locations and times.
When a networked product launches, it faces a chicken-and-egg problem: people need to use it for it...
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