Executives might face several challenges when using a user empathy map. First, they might struggle with gathering accurate and comprehensive data about the target user. This could be due to lack of resources, time, or expertise. Second, interpreting the data and translating it into actionable insights can be difficult. It requires a deep understanding of the user and the ability to think from their perspective. Third, there might be resistance within the organization to adopt a user-centric approach. To overcome these challenges, executives can invest in training and resources to gather and analyze user data. They can also foster a culture that values user-centric design and decision-making.
Avoid negative ROI and tunnel vision with the design-thinking framework to create products that are...
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