According to Purple Cow, for a business to be remarkable, it needs to focus on creating products and services that are so unique and compelling that they become what Godin calls 'idea viruses'. These are products or services that are so innovative and interesting that early adopters, or 'sneezers', will share and talk about them, helping to spread the word and make the business stand out from the crowd.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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