In a VRIO analysis, resources that are valuable, rare, and hard to imitate are considered strategic assets that can provide a competitive advantage. Valuable resources contribute to the efficiency and effectiveness of the organization. Rare resources are those that are not widely available to competitors. Resources that are hard to imitate are unique to the organization and cannot be easily replicated by competitors. If these resources are also organized properly, they can provide a sustainable competitive advantage.
How do you know if a venture is worth your time, investment, and resources? Value, rareness, imitabi...
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