Being radically different in terms of branding and marketing means creating a unique identity and strategy that sets a brand apart from its competitors. This could involve innovative approaches to communication, a unique selling proposition, or a distinctive brand personality. It's about breaking away from traditional norms and expectations in the industry and offering something that is fresh, unique, and compelling to the target audience.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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