Being 'radically different' in the context of branding and marketing means creating a brand or marketing strategy that stands out significantly from the competition. It involves developing unique elements or approaches that set your brand apart, making it distinctive and memorable in the marketplace. This could be achieved through various means such as innovative product features, unique selling propositions, unconventional advertising strategies, or exceptional customer service.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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