In Seth Godin's context, a 'Purple Cow' refers to a product or service that is remarkable and stands out from the crowd, much like a purple cow would in a field of regular brown cows. Godin suggests that businesses should focus on creating these 'Purple Cows', products or services that are so unique and innovative that they spread like a virus, especially among early adopters or 'sneezers' who will share and talk about them.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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