Seth Godin's statement 'Being safe is risky' means that sticking to traditional or conventional methods in marketing, while it may seem safe, actually poses a risk. This is because it may prevent a company from standing out or being remarkable. In the context of business, taking risks to be innovative and different is actually the safer route to success.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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