In the context of branding, 'less is more' refers to the idea that simplicity and clarity are more effective than complexity and excess. It suggests that a brand should be able to convey its message, values, and promise in a simple, concise manner. Overloading the audience with too much information or too many elements can dilute the brand's message and make it less memorable.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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