The Marketing Mix typically includes four main elements: Product, Price, Place, and Promotion. These are also known as the 4Ps of marketing. The Product refers to what you are selling, including all of the features, advantages, and benefits that your customers can enjoy from buying your goods or services. Price involves determining how much to charge for your product or service, ensuring it is priced competitively while still making a profit. Place refers to where your product or service is sold and how it is delivered to the market. Promotion involves all the ways you tell your customers about your products or services and how you market and sell to them.
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