Several factors contributed to Lyft's market share doubling since 2015. One of the main factors was the company's strategy of spending on driver subsidies and promotional discounts for riders. This strategy, although it led to a significant cash burn, helped Lyft attract more users and increase its market share. Despite Uber's larger size and twice the cash, Lyft managed to double its market share from 15% to 31%.
Use our Timeline Template Collection to visualize and track business processes. Timelines keep proje...
Download template