The difference in ad revenue per user between different platforms can be attributed to several factors. Firstly, the user base of each platform varies significantly. Platforms with a larger user base, like Facebook and Instagram, have the potential to generate more ad revenue. Secondly, the cost per impression (CPM) also plays a crucial role. For instance, the average starting CPM for a Facebook ad has been increasing over the years, contributing to higher ad revenue. Lastly, the engagement level and user demographics on each platform can also influence the ad revenue. Platforms with highly engaged users who fall into lucrative demographic groups are likely to attract more advertisers, leading to higher ad revenue.
Does your team need better ways to sell? Don’t miss your sales targets due to misqualified leads or...
Download template