When planning to enter a new geography or sector, several factors should be considered. First, an assessment of the opportunity available in the market is crucial. This includes understanding the expected value users want from a product or service and the opportunity that exists to service that market. For example, an existing market may offer high opportunity based on past precedents, while an emerging market may offer high potential with less competition, providing a first-mover advantage. It's also important to identify markets with minimal to no opportunity to avoid wasting resources.
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