IDEO, under the leadership of Tim Brown, has significantly influenced the design industry. They have introduced fundamental principles of the design process, which apply not only to products, but also to services, procedures, and virtually any other kind of problem. This broad application of design principles has brought about a paradigm shift in how design is perceived and implemented.
The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he ha...
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