Almost all industries could benefit from the Purple Cow approach. This approach is about being remarkable and standing out in an overcrowded marketplace. Industries with high competition and similarity in products or services, such as retail, technology, food and beverage, and entertainment, could particularly benefit from this approach. It encourages businesses to differentiate themselves and create unique, remarkable experiences for their customers.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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