A sales funnel is a model that represents the journey of a potential customer from the first interaction with your brand to the final purchase. It's broken down into stages, each representing a step in the customer's journey. The funnel shape signifies that as prospects move through the stages, some drop off and only a fraction reach the end of the funnel, i.e., make a purchase.
As the iron core pillars of digital marketing, a good sales funnel can help convert visitors into lo...
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