A strategic pricing excel template is a tool that helps businesses determine the optimal price for their products or services. It typically includes various factors such as cost of production, market demand, competitor pricing, and desired profit margins.
For a freemium product, the template might include columns for feature name, number of free users, conversion rate to paid users, price of the paid tier, marketing spend, and expected customer lifetime value (LTV).
You can find various strategic pricing excel templates online, some are free while others are paid. Choose one that best fits your business model and pricing strategy.
Remember, the goal of strategic pricing is not just to cover costs, but also to maximize profits while providing value to customers.
Need to evaluate the best pricing strategy for a product? This Pricing Strategy spreadsheet includes...
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