What is an audit checklist?

An audit checklist is a tool used by auditors to keep track of what they need to do during the audit process. It typically includes a list of items that need to be checked or verified, such as financial records, operational procedures, and compliance with regulations.

The checklist is designed to ensure that all important aspects of the audit are covered and that nothing is overlooked. It can be customized to fit the specific needs of the audit and the organization being audited.

In the context of a brand audit, the checklist might include items like reviewing the brand's mission and vision, analyzing the brand's market position, evaluating the brand's image and reputation, and assessing the effectiveness of the brand's marketing strategies.