The five sections of "Playing to Win" are: 1) Articulating a winning aspiration; 2) Determining where to play; 3) Knowing how to win in your chosen location; 4) Developing the core capabilities required to win; and 5) Implementing the management systems that support success.
P&G's application of these principles can be seen in their skincare strategy. They articulated a winning aspiration by committing to skincare, a highly profitable market that creates brand loyalty and generates consumer insights. This is their 'where to play'.
Their 'how to win' was understanding the attractiveness of the skincare market for other parts of their business, such as hair care and fragrance.
The development of core capabilities can be seen in their product innovation, like the creation of Bounty Extra Soft and Bounty Basic to cater to different customer needs.
Finally, their management systems that support success would include their market analysis capabilities, which helped them identify gaps in the market and avoid complacency.
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