Cross-selling is a sales technique used to get a customer to spend more by purchasing a product that's related to what's being bought already. For example, if a customer is buying a laptop, you might cross-sell a laptop case or additional software. The goal is to increase the value of the sale, improve the customer experience by suggesting relevant items, and to foster customer loyalty.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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