The ADL (Arthur D. Little) Matrix is a corporate planning tool that helps in strategizing and policy making by focusing on the firm's competitive position. It's used in business strategy to help a company decide on growth strategies such as market penetration, market development, product development, or diversification. It's based on the premise that the two key factors determining a company's success are business position and industry maturity.
Follow up to the first part of our Business Strategies and Frameworks compilation, part 2 offers you...
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