The Balanced Scorecard (BSC) approach is a strategic planning and management system used by Fortune 500 companies like Apple, Volkswagen, UPS, and Citibank. It is used to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals. It provides a framework that not only provides performance measurements, but helps planners identify what should be done and measured.
Strategic planning is a crucial aspect of a business’ success. That is why Apple, Volkswagen, UPS, C...
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