The Blue Ocean Strategy is a business theory that suggests companies are better off searching for ways to play in uncontested market spaces (Blue Oceans) rather than engaging with competition in existing market spaces (Red Oceans). It can be used in competitive analysis by identifying potential areas of the market that are untapped or less competitive, and then developing strategies to exploit these areas. This could involve creating a unique product or service, targeting a different customer segment, or changing the delivery method of a product or service.
Do you feel trapped to outdo competitors? Better strategies can build a stronger defense against com...
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