The Bottom of the Pyramid (BOP) strategy is a business approach that targets low-income consumers, typically in developing countries. It's based on the idea that this large segment of the world's population, which is often overlooked by mainstream business, represents a viable and substantial market. Businesses can expand by developing affordable products and services that meet the needs of these consumers, thereby tapping into a new, vast market. This strategy also contributes to social good as it can help improve the quality of life for people at the bottom of the economic pyramid.
Follow up to the first part of our Business Strategies and Frameworks compilation, part 2 offers you...
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