The function of a small, internal startup team in an organization is to experiment rapidly with new products and new business models. This cross-functional group is focused on testing assumptions about potential new products with the use of minimum viable products. They engage in a repeated cycle of testing which leads to an iterative process where failure becomes a key component in validated learning.
The Startup Way — released in early-October 2017 — is the continuation of the award-winning The Lean...
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