Affordable innovations like the $2,000 Nano car by Tata Motors can significantly impact the automotive market. They can increase competition, as other manufacturers may feel compelled to offer similar low-cost options. This can lead to a broader range of choices for consumers, particularly those in developing countries or with lower incomes. Additionally, these innovations can stimulate growth in the market by making cars more accessible to a larger population.
Innovation is more than creativity; it is a process that is structured, with rules and best practice...
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