Identifying the Target Customer segment in the Product Market Pyramid is crucial as it helps in understanding the specific needs of that segment. Once the target customers are identified, it becomes easier to identify the underserved needs within that segment. This can lead to the development of products or services that cater specifically to these needs, thereby increasing the chances of success in the market.
Why do so many products fail? It's not because they are built or marketed poorly, but because they d...
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