Rapid iterations in product discovery are important as they allow for a continuous interplay between divergent and convergent thinking. This process enables the generation of a wide range of ideas (divergent thinking) and then narrowing down these ideas to the most practical ones (convergent thinking). Rapid iterations facilitate this process by allowing for quick feedback and adjustments, thereby increasing the chances of finding the most effective and efficient solutions.
How can you accelerate the cerebral engines that power those “Aha!” moments? And what sets a good id...
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