Starting with a press release in growth hacker marketing is important because it creates a market focus instead of a product or company focus. This approach helps in defining product design and keeps the focus on the market. It also sets the stage for the hack-and-test approach, which involves building a prototype, testing it, modifying it, and testing it again until the best product or service is found.
Growth hacker marketing is a concept that uses a test-and-learn method along with a process of rapid...
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